Search Engine Optimization: What Color is your Hat?
Search engines have long been sources of traffic for practically every website on the internet. Website owners try to rank their site higher by using a process called SEO (Search Engine Optimization). Higher rankings leads to more website visitors.
While many professionals do their SEO in an acceptable way, some webmasters, looking for shortcuts to get higher rankings, try to trick search engines and deceive users. Practices that are unethical and against Google’s Webmaster Guidelines are called black hat SEO practices, they involve spamming, deceiving users, tricking search engines… On the other hand, SEO done by using ethical and acceptable techniques is called white hat SEO.
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